BLACKPINK's Lisa breaks the formula of using foreign members of foreign members.

BLACKPINK's Lisa breaks the formula of using foreign members of foreign members.

 

 

 

If you roughly share the emotions evoked by musicians, it can be said to be empathy and admiration. Each artist will have a different combination, but Lisa seems to be the biggest member in BLACKPINK's song. He is the one who shoots the famous catchphrase "BLACKPINK in your area" sharply in "DDU-DU DDU-DU," and he is the one who spits out BLACKPINK's unique rap like tapping tangtang. Lisa's first solo song resonated extensively, surpassing 100 million views of the music video within two days of its release.

The title is LALISA, the real name of Lisa. There are countless idols who have advocated "myself," "real me," and "honest me" through solo albums. At first glance, Lisa may look like an example. However, Lisa, which we commonly think of, is a shortened English-speaking name Elizabeth. Lalisa is a name called in Lisa's hometown, Thailand.

Traditional Asian culture included in the K-pop screening.
Traditional Thai instruments, costumes, and famous tourist attractions appear in the music video. Of course, it's not something to call 'typop'. It is not known exactly what happened between the stateless streets and the medieval corridor, but anyway, the police squad is urgently dispatched, and Lisa sprints through the wilderness on a bike in luxury goods. Suddenly, the song becomes sweet and the screen turns into a scene that seems to be taken from a romantic comedy, and then faces a turnaround again with a golden mythical space and group dance. The lyrics usually stick to the tone and manner of BLACKPINK's lyrics, and in expressions such as "black pink crown," Lisa is impressively pointed out as "the member of BLACKPINK." It is even typical of K-pop that it intersects with ultra-modern space and utilizes traditional Asian cultural elements as an enchanting fascination. However, it is a very nice and well-made K-pop.

So far, if K-pop has sent a certain part of Korean culture to the world, Lisa will transmit her culture and go through a medium called K-pop. At the same time, he is also sending it to K-pop. For example, what is familiar is that the traditional Thai culture element, a forbidden fruit, can be used brilliantly without fear of criticism of cultural appropriation in K-pop, which has been used up. Of course, his value is not limited to a legitimate excuse for cultural appropriation. Just by showing a cold and arrogant expression and a mischievous face through a gap in the eyes that is more challenging than anyone else, it is a kind that is rarely found in Korean artists. It goes without saying that the intense star quality revealed in his attitude is his own. In addition, it is also the advantage given to Lisa in K-pop that K-pop, which has established itself as the courage of minorities abroad, is again focused on interest in foreign members, the mainstream of K-pop worldview.

In the past, foreign members were hired to give familiarity in the process of overseas expansion.However, the model was already broken when BTS, all from Korea, reached the top of the world. This means that the era of considering foreign idols as functional components for overseas targeting is "wrong." There are many foreign members in K-pop, but there are very few examples of solo music activities in Korea. Female artists are worse, so they quickly go back to Ayumi's Cutie Honey 15 years ago. And now Lisa's box office success recommends thinking anew about the possibility of an idol from a foreign country. It is a fundamental but new proposal to look at them as one artist and pay attention to their vision.